Kaorium wins Best Digital Innovation at the Fragrance Foundation UK Awards 2026
Kaorium was named Best Digital Innovation at The Fragrance Foundation UK Awards 2026, held at Grosvenor House on 12 June.
On 12 June 2026, at Grosvenor House in London, Kaorium was named Best Digital Innovation at The Fragrance Foundation UK Awards.
The Foundation's awards are the industry's annual measure of what has mattered in British fragrance. Best Digital Innovation is given to work that changes how people find, talk about or buy scent. We were shortlisted with Neandertal and Vyrao.
Kaorium is The Scent Sommelier: a console on the shop floor that helps someone put words to what they smell, then points the advisor toward a fragrance that matches that language. The Foundation recognised the combination of patented hardware, linguistic analysis and the customer's own reaction to scent, rather than another quiz that starts with notes, families or a campaign.
What the award is for
Most fragrance counters still ask people to shop by category or bottle. That works for those who already know the vocabulary. For everyone else, the conversation stalls. Kaorium starts with sixteen scents on the console and a short exchange about impression and feeling. The customer does not smell everything. The system narrows the set as they go, so the nose stays fresh and the advisor has something useful to work with.
The console is there to make that conversation easier, not to take the advisor out of it. As we have said before, it is a sales assistant for the sales assistant.
From the night
Toshiharu Kurisu, founder of Scentmatic and creator of Kaorium, said:
To receive this recognition from The Fragrance Foundation UK is an incredible honour.
Ben Janoušek, CEO of Kaorium, said:
Fragrance is deeply personal, yet many consumers struggle to describe what they are experiencing when they encounter scent. Kaorium was developed to bridge that gap, using technology to translate sensory and emotional responses into language and helping people discover fragrances that genuinely resonate with them.
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The Kaorium team at The Fragrance Foundation UK Awards 2026
Where to try it
The main place to try Kaorium in the UK is Parfum Le Dance, 8 Paved Court, Richmond, TW9 1LZ. Opening hours are on parfumledance.com.
The full journey is on how it works. If you would like the console on your floor, get in touch.
The original announcement is on PR Newswire and PA Media's Press Release Hub. The awards programme is on the Fragrance Foundation UK site.
By Kaorium